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INTRODUCTION

11.1 The Felixstowe Peninsula, as one would expect, is largely dominated by the Town, Port and Resort of Felixstowe in terms of employment, shopping, housing, traffic generation and even visually - the cranes on the Dock are visible for some distance.

11.2 Therefore, the greater part of this chapter of the Plan is concerned with Felixstowe and this follows general policies for the whole Peninsula and, particularly, parts of it outside of Felixstowe - Newbourne and the Trimleys for example.

11.3 The following topics are dealt with:

Felixstowe Peninsula : General Policies (paras 11.4 to 11.35)

• Housing, including the Villages

• Employment, including former Levington Research Centre

• Countryside

• Transport, including new roads

• Water Recreation

Felixstowe (paras 11.36 to 11.221)

Implementation (para 11.222)

FELIXSTOWE PENINSULA: GENERAL POLICIES

11.4 The Peninsula, particularly Felixstowe and the Trimleys, has experienced large scale growth since major allocations of land for housing and employment were made in the 1972 Town Map. This part of East Anglia is still under intense growth pressures, but further large scale development would be inappropriate because of the potential damage to the character of the Peninsula and its settlements. The Orwell and Deben estuaries form part of the Suffolk Coast and Heaths Area of Outstanding Natural Beauty and the area in between is of high landscape value. There are also expansive tracts of high quality agricultural land and areas of national importance for wildlife. The Peninsula settlements have still retained their individual character and identity, even though some, like the Trimleys, have absorbed estate-scale housing development.

11.5 This Chapter of the Plan has been prepared with a view to striking an appropriate balance between the need for growth and the need to conserve the unique environment of the Peninsula. This Plan determines the scale and location of any new development that may be necessary, which must be of a high standard of design. That scale and location is identified in policies and proposals for Felixstowe and the villages, including the defining of the physical limits boundaries for each. The land outside of these boundaries forms part of the countryside, where existing land uses are intended to remain, for the most part, undisturbed.

HOUSING

HOUSING REQUIREMENTS

11.6 The Structure Plan (Incorporating Alterations 1, 2 and 3) does not include specific housing requirement figures for the Felixstowe Area. It is, therefore, not appropriate to identify any specific strategic housing requirements for this Area or for the town of Felixstowe itself (see paragraph 3.9).

NEW HOUSING : SCALE AND LOCATION

Felixstowe

11.7 Policies and proposals for Felixstowe are contained later in paras 11.39 to 11.51.

Villages

11.8 Proposals for housing development will be considered in relation to the scale and character of the village, the effect on the surrounding countryside, highway safety, the availability of services and facilities, and residential amenity.

11.9 Applications for new development within the Villages will be assessed against Policy AP27 and the following:

POLICY AP167

Felixstowe Peninsula: Development in Villages

In order to implement Policy AP27 the following settlements are defined as Villages, the appropriate scale of development being infilling or a group of dwellings well related to their surroundings.

 

Bucklesham

Newbourne

 

Falkenham (Church)

Trimley St Martin

 

Kirton (with part of Falkenham)

Trimley St Mary

 

Levington

Waldringfield

'Infill ' and 'Group ' are defined in para 3.5.

11.10 As has already been recognised in Policy AP28 in Part One of the Plan, there may be areas within the physical limits of settlements which should be retained in their open, undeveloped form. These have been identified as 'Areas to be Protected from Development' and on the Peninsula these include:

• Bucklesham - the Old Rectory and grounds

• Kirton - the Old Rectory and grounds

• Newbourne - the Old Rectory, Churchyard and land to the north.

Within the Peninsula, particular considerations or policies will apply to specific settlements and these are outlined below.

The Trimleys

11.11 Trimley St Martin and Trimley St Mary have been identified as Villages for a number of reasons:

(i) to protect and recognise their individual character;

(ii) to allow a period of assimilation after two decades of rapid growth;

(iii) to maintain the open character of the land which separates them from each other and from Felixstowe (see para 11.49).

11.12 Estate-scale development, therefore, will be strongly resisted.

Newbourne

11.13 Because of the special circumstances of Newbourne and the former Land Settlement Association holdings, it is important to control changes which may occur through replacement, or enlargement of dwellings. Applications for development will be considered against the following policy:

POLICY AP168

Newbourne: Former Land Settlement Association Holdings

The District Council will encourage the retention in horticultural or agricultural use of those parts of the former Land Settlement Association holdings, shown on the Proposals Map, not used or required in connection with residential curtilages, taking account of any physical features which currently mark garden limits. The erection of new dwellings, or extensions to existing dwellings or ancillary residential development which would result in a major change of character of the former holdings (where they are fundamentally contrary to the design guidelines contained in Supplementary Planning Guidance), will be resisted.

COUNTRYSIDE

11.14 The Countryside is defined as all those areas outside the physical limits boundaries of Felixstowe and the eight Villages. Applications for development in the Countryside will be considered against Policy AP8 and associated policies relating to agricultural workers' dwellings (Policies AP32 and AP33) and development affecting existing dwellings (Policy AP34).

11.15 The conversion of redundant buildings in the Countryside may be acceptable in certain circumstances, as provided for in Policy AP71.

11.16 There are a number of parishes within the Felixstowe Peninsula area which do not contain a settlement which meets the criteria set out in para 3.19. Stratton Hall and Hemley are such. Proposals for new residential development within these parishes will be considered against Policy AP30.

EMPLOYMENT

INTRODUCTION

11.17 The major economic activity on the Peninsula takes place within Felixstowe itself and this is discussed later in paras 11.52 to 11.87.

11.18 Outside of Felixstowe, there are a number of businesses, usually small in nature, in Villages and the Countryside. A healthy rural economy is certainly desirable. However, it must be set in a proper planning framework in order to prevent undesirable development and the gradual erosion of the open character and appearance of the area.

11.19 The only area on the Peninsula, outside of Felixstowe, to which specific policies need apply is Levington Park (the former Levington Research Centre), which is considered below:

LEVINGTON PARK

11.20 The District Council is concerned that this, the site of the former agricultural research centre, is not allowed to become an employment area in the Countryside, since there are many potential employment activities which would be wholly unsuitable due to their adverse impact on the area. The site is surrounded by open countryside which forms part of the Suffolk Coast and Heaths AONB, the village of Levington is relatively close, and the road is not suitable for accommodating any significant increase in traffic, particularly HGVs.

11.21 The District Council acknowledges that existing users of buildings may wish to expand and considers that this would be acceptable in principle, provided any such expansion is modest, in scale relative to the existing building, and meets the criteria set out in the policy below. Any proposals for new buildings which do not relate to the redevelopment of an existing building or to the modest expansion of an existing on-site use, will be resisted in order to avoid any significant intensification of buildings on this isolated rural site.

POLICY AP169

Felixstowe Peninsula: Levington Park

Although the principle of further development would normally be resisted, the District Council would not object to the modest expansion of existing on-site activities or to the rationalisation and redevelopment of the existing buildings at the former Levington Agricultural Research Centre, as shown on the Proposals Map, if this:

(i) secured the improved appearance of the site and buildings;

(ii) was not on a scale which would materially add to the impact of the buildings on the landscape;

(iii) was accompanied by adequate landscaping and perimeter planting;

(iv) does not compromise highway safety or the free flow of traffic; and

(v) does not result in a significant increase in traffic, particularly heavy goods vehicles, to the site.

Any proposals for new building which do not constitute redevelopment or relate to the modest expansion of an existing on-site use, will be resisted in order to avoid any significant intensification of buildings or activities on the site.

THE COUNTRYSIDE

THE LANDSCAPE

11.22 Part of the Felixstowe Peninsula lies within the Suffolk Coast and Heaths Area of Outstanding Natural Beauty and a small part at the mouth of the River Deben lies within a Heritage Coast. Policies for these areas are contained in Chapter One of the Local Plan.

11.23 Similarly, policies for the Mill River Valley Special Landscape Area are also contained in Chapter One.

NATURE CONSERVATION

11.24 The Orwell Estuary is of international importance for its wildlife interest and has been identified as both a Special Protection Area and a Wetland of International Importance (see paras 1.68 and 1.69 and in Supplementary Planning Guidance) This reflects the importance of the area's mudflats and saltings for over-wintering waders and wildfowl.

11.25 A number of sites within the Felixstowe Peninsula, including the Rivers Orwell and Deben, are also recognised for their ecological or geological importance in national terms, by their designation as Sites of Special Scientific Interest (SSSI). These sites are listed in Supplementary Planning Guidance.

11.26 Because of this importance for conservation, Policy AP14 after para 1.74 in Chapter One, will be strictly applied.

11.27 The only designated Statutory Local Nature Reserve on the Peninsula is at Landguard. This is owned and designated by the County Council and managed by the Suffolk Wildlife Trust. Non-Statutory Local Nature Reserves include the Trimley Marshes, an important area managed by the Wildlife Trust as one of their own reserves, Nacton Meadow (Levington) and Levington Lagoon (Stratton Hall).

11.28 In addition, there are a number of sites which have been identified as County Wildlife Sites. These are listed in Supplementary Planning Guidance and the policy which relates to them is AP15 after para 1.74.

TRANSPORT

ROADS

11.29 Neither Suffolk County Council, as Highway Authority, nor the Department of Transport currently have any major proposals for improving the road network within the Felixstowe Peninsula.

11.30 However, there may be a need for a new road, or road access, to Felixstowe Docks. The Docks are currently served by two access points - Dock Gates 1 and 2 - from the trunk road network. The recent development of the Trinity II Terminal, and the proposed further development of Trinity III within the remainder of the Dock Act area, means that a third access to the Docks may shortly be required. This issue is currently under consideration by the Felixstowe Dock and Railway Company.

11.31 The District Council recognises the need for a new access but, because of the high environmental value of the land which fringes Felixstowe, considers that any new access road should not be located within open countryside, especially the Area of Outstanding Natural Beauty. At the present time, no proposal has been made and it is premature to illustrate any route which could be achieved, although a number of options exist. The objective of the District Council will be to resist any route which, in addition to considerably altering the character of the area, would increase pressure to open up new areas which would, in any event, be inappropriate for development. These objectives are met by Policy AP172, which expressly precludes any further development west of the Dock rail spur, other than that already provided for within the 1988 Dock Act.

DRIVER FACILITIES

11.32 The large numbers of tourists, passengers to and from the port and lorry drivers, generate a demand for roadside facilities. Along the A14, on or close to the Felixstowe Peninsula, there are a number of existing or proposed facilities which are short distances apart and meet recognised standards (see para 5.10). There is no need, therefore, to further encroach into the countryside for driver facilities.

11.33 There may, however, be a need to provide an area for lorry parking and associated driver facilities. This is a direct consequence of the number of container lorries to and from the Port. Ideally, what would be required would be a site within, or adjacent to, the Port where cabs or full loads can be parked, with a comprehensive range of leisure facilities for drivers, including sleeping facilities and basic vehicle maintenance services. The District Council considers that this facility should be provided within, or in close proximity, to the Port. A requirement to provide for this facility is, therefore, included within policy AP176 relating to the Clickett Hill industrial allocation.

WATER RECREATION

11.34 The vulnerability of the coastline and estuaries to water-based recreational activities is considered in paras 7.47 to 7.52. This concluded that new developments providing facilities for sailing and water recreation, such as marinas, yacht harbours, launching facilities and moorings, should not be permitted other than where specific provision is made in the Local Plan.

11.35 There is already a marina on the Orwell estuary, at Levington . This is within the Area of Outstanding Natural Beauty, adjacent to a Site of Special Scientific Interest, and with restricted access. Further extensions could, therefore, be damaging to the landscape, ecology and highway safety. In addition, further recreational use of the River Orwell could interfere with the commercial use of the channel and be to the detriment of water safety. The western end of the marina, particularly the boat storage area, although subject to a landscaping scheme, is likely because of the landform, to remain a prominent, alien feature in the landscape. Adjoining landowners are, therefore, being encouraged to undertake appropriate tree planting schemes to soften its impact. Policy AP116 regulates the provision of new facilities and extensions to existing ones.

FELIXSTOWE - GENERAL

11.36 This Section of the Plan is concerned with Felixstowe and deals with a number of issues and pressures on the Town.

11.37 In particular, Felixstowe is assessed in respect of its four main functions:

- as an Employment centre, although this tends to be dominated by the Port, which is a major employer in its own right and also creates pressures for additional facilities, such as offices, warehousing and container services. It is considered desirable to widen the economic base of the Town;

- as a Shopping Centre to serve the whole Peninsula, but which competes with the nearby regional centre of Ipswich;

- as a Tourist Resort, where the appearance, vitality and range of facilities, particularly along the seafront, require to be protected and enhanced;

- as a Residential Area with pressures to extend the town outwards into attractive countryside and the gap which separates it from the Trimleys.

11.38 The following subjects are covered:

• Housing

• Employment, including the Port

• Retailing

• Town Centre

• Conservation

• Recreation

• Health Services

• Resort Activity and the Seafront.

HOUSING

INTRODUCTION

11.39 Felixstowe lies between the estuaries of the Orwell and Deben, both designated as Areas of Outstanding Natural Beauty and, therefore, of national importance in landscape terms. The area immediately outside the town is of significant landscape value as well and also consists of high quality agricultural land, mainly grades 1 and 2. The Orwell estuary is also of national importance for nature conservation.

11.40 The Felixstowe Town Map was approved by the Secretary of State for the Environment in July 1972. This made considerable residential allocations in Felixstowe and the Trimleys totalling 508 ha (1255 acres). Largely, as a result of these allocations, Felixstowe and the Trimleys have seen a considerable increase in the number of dwellings built over the last 25 years, as indicated in the following Table.

Table 3: Housing Stock - Felixstowe and the Trimleys, 1971 to 1996

YEAR

FELIXSTOWE

TRIMLEY ST MARTIN

TRIMLEY ST MARY

TOTAL

1971

1981

1991

1996

1971-96

7203

8741

10440

10968

3765

445

510

826

838

393

634

941

1518

1520

886

8282

10192

12784

13326

5044

71-96

52.3%

88.3%

139.7%

60.9%

11.41 The above Table shows that, over the 25 year period 1971 to 1996, the housing stock in Felixstowe has increased by 52%, whilst Trimley St Martin and Trimley St Mary have seen increases of 88% and 140% respectively. These rates of growth reflect the ready availability of large land allocations made in the 1970s. They also represent a faster rate of take-up than was necessary to fulfil Structure Plan estimates of annual need in the light of the identified physical constraints on the growth of the built-up area. This high growth rate was also influenced by the fact that the main areas of housing growth in the Ipswich area were on the opposite side of Ipswich, in the Belstead area, and even when the major Ipswich Eastern Fringe sites were allocated, they were very slow to influence the established market trend of house purchase in Felixstowe and the Trimleys by those working in the Ipswich area.

HOUSING STRATEGY

11.42 It is against this background of a considerable amount of land allocated for housing, and a consistently high level of growth, that the 1979 County Structure Plan included a policy of constraint for future growth in Felixstowe and the Trimleys. This policy of constraint was retained in Alterations 1 and 2.

11.43 Structure Plan Alteration No 2 included specific policies for the Felixstowe Policy Area. These sought to restrain population and housing growth within the area, with development taking place on land already with consent, or on small sites within Felixstowe and the Trimleys. The Policy concludes that there is some development potential on small sites, but current policies of restraint are well justified, especially as provision has been made in the Ipswich Policy Area to accommodate pressures for larger scale development on sites better related to Ipswich. These policies were deleted from Alteration No 3, along with the specific housing requirement figures. Such detail was a matter for Local Plans, rather than the strategic policies of the Structure Plan.

11.44 Housing completions in Felixstowe over the 10 year period 1981-1991 averaged about 190 dwellings per year. This has dropped to an average of about 84 per year over the last four years to 1996. With planning consents and Local Plan allocations totalling only 192 units, this completion rate is likely to continue to fall. New sites will, however, still continue to be brought forward for development on non-allocated sites. These sites, referred to in the Local Plan as 'windfall sites', are, by definition, sites which cannot be identified in advance. New windfall sites are being approved in Felixstowe at a rate of about 45 per year, mostly on small sites for 1 to 10 dwellings. Whilst these windfall sites must have a finite limit, there is undoubtedly a considerable potential for further sites to continue being brought forward over the next few years.

11.45 Apart from these small windfall sites, Felixstowe is a sufficiently large Town for some large windfall sites to be produced from time to time, including those sites not currently in residential use, which would be acceptable in principle for housing, were the existing uses to terminate.

11.46 The restraint policies for Felixstowe, which have been adopted policy for many years, certainly since the original 1979 Structure Plan, have already been described. Until now, however, it has not been possible to implement these constraint policies, due to the continuing unrestrained availability of the allocations made in the 1972 Town Map. Now that these have been brought forward and, in effect, developed ahead of time, a positive decision not to release further land is the only effective way that this policy of constraint can actually be implemented.

11.47 The reasons for adopting this restraint policy, namely the need to protect the landscape, particularly the AONB, to conserve high quality agricultural land, the need to retain the separate identities of Felixstowe and the two Trimleys, and the need to allow a period of time for consolidation after 2 decades of rapid growth, are still as valid today as they were when they were first adopted. Furthermore, with the likelihood of further small and some large windfall sites, the continuing development of substantial areas of land for development on the Ipswich Eastern Fringe and the recent availability of the former USAF dwellings, there is no justification for breaching the existing policy of restraint at the present time.

11.48 Therefore, in respect of Felixstowe, the following policy will apply:

POLICY AP170

Felixstowe: Restraint

The strategic policy of restraint on new housing development in Felixstowe will continue to be applied through the retention of the physical limits boundary, as defined on the Proposals Map. New housing development will, therefore, consist of infilling, groups or small scale developments, subject to the following:

a) no material adverse impact on the Conservation Areas or Listed Buildings;

b) no material adverse impact on the urban fringe or setting of the Town (see also Policy AP208);

c) the avoidance of the loss of areas which are important components of the street scene, character of the Town, or Townscape, eg open spaces or woodland;

d) access and highway considerations;

e) other policies of the Local Plan and related Supplementary Planning Guidance;

f) the avoidance of locations vulnerable to landslip and coastal erosion.

11.49 A further opportunity to reconsider this policy will arise in the next Review of the Local Plan. This will be in the context of the next Review of the Suffolk Structure Plan, when any change to the strategic policies for development in the County as a whole may make a change to the specific policies for Towns, particularly Felixstowe, desirable.

POLICY AP171

Felixstowe Peninsula: Separation of Felixstowe from the Trimleys

The District Council will protect the open character of the land which separates the physical limits of Felixstowe from those of Trimley St Mary, and the physical limits of Trimley St Mary (including a small part of the parish of Trimley St Martin) from those of Trimley St Martin.

11.50 Therefore, the area of Felixstowe which the District Council considers should be defined as 'Town', to which Policy AP26 will apply, is that part which is included within the physical limits boundary, as shown on the Proposals Map. This draws a clear distinction between those large areas which may be regarded as predominantly built up, and both the open land beyond, to which the Countryside policies will apply, and those areas which maintain the open character of the land which separates Felixstowe from Trimley St Mary, and Trimley St Mary from Trimley St Martin for the reasons stated above.

11.51 The area of Felixstowe identified as Town encompasses a wide range of land use areas, including Dock, industry, recreation, tourism/leisure, town centre and residential. Other sections of this Plan include policies for these various specific areas.

EMPLOYMENT

INTRODUCTION

11.52 As stated earlier, the major economic activity on the Peninsula takes place within Felixstowe itself, which is an employment centre providing jobs in the following:

(i) the Port and associated activities;

(ii) manufacturing and service industry;

(iii) Town Centre commerce;

(iv) tourism.

11.53 The Port is, of course, a major employer providing some 2000 jobs directly. In addition it generates jobs for other related businesses - haulage companies, shipping agents, etc, and is a major source of income to the local economy.

11.54 However, whilst recognising the importance of the port it may be desirable to stimulate other activity in the Town so that it is not totally dependent on that one source. Other forms of industry and employment are restricted at the moment and activities on the two main industrial estates - Carr Road and Trinity Avenue - tend to be port-related predominantly.

11.55 Therefore, although there may be a buoyant local economy, it will still be important to create jobs, particularly through small businesses and where there is scope, provision should be made for new employment-generating development. This concept is in accordance with the Council's adopted Economic Strategy, one of the main objectives being both the diversification and consolidation of the local economy by way of small business development. It is also desirable to reduce the amount of commuting from Felixstowe to the Regional Centre of Ipswich.

11.56 The importance of the Town Centre to the local economy is discussed separately. It will be important to ensure that retail/commercial development does not occur which would have an adverse impact on the Town centre by drawing excessive trade away.

11.57 Tourism is, of course, of major importance to the Town. It brings in spending power in the form of visitors, and creates employment through hotels, restaurants, transport, amusement parks, etc.

FELIXSTOWE PORT

11.58 The development of Felixstowe Port is provided for by Acts of Parliament. These give powers to the Dock and Railway Company to develop land, within a specified area, for port-related development without, subject to certain clauses and restrictions, the need to obtain planning permission from the local planning authority. The area to which the Acts apply is shown on the Proposals Map.

11.59 The most recent Act received the Royal Assent in 1988. That gave powers to the Company to develop land for the construction of quays and related port development, while requiring the prior approval of the Secretaries of State for the Environment and Transport, for any phased implementation on land and mudflats designated as both an Area of Outstanding Natural Beauty and Site of Special Scientific Interest.

11.60 While recognising the essential national need to override conservation policy normally precluding such development, a series of safeguards was adopted, including provisions in the Act itself to restrict the height of buildings, to ensure that associated dock-related development on the Trimley Marsh and mudflats proceeded concurrently with the quays, and other provisions for off-site landscaping, peripheral bunds, and the development of a nature reserve.

11.61 A further provision secured in the Act, provides for a restriction of any development of Trimley Marshes. This important measure is a direct recognition by Parliament of the sensitivity of the landscape and the degree to which the intrusive nature of the dock expansion needs to be constrained and the remainder of the AONB protected from any further encroachment of whatever kind.

11.62 National planning policy provides for the protection of Areas of Outstanding Natural Beauty from major industrial development, and in granting powers to provide for the extension of Felixstowe Dock into the designated area, and for the protection of Trimley Marshes, Parliament clearly recognised the exceptional national need for additional quays in this location and the operational land to serve them. It would be quite inappropriate for the Local Plan to provide for any other form of development not proven to be of overriding national need in such a sensitive location.

11.63 In order for these objectives to be achieved, the following policy will apply:

POLICY AP172

Felixstowe: Felixstowe Port - Protection of the AONB

In order to safeguard the landscape of the Orwell Estuary in general, and the Area of Outstanding Natural Beauty in particular, the District Council will oppose any third port access route and any development, other than that which may be permitted to implement the provisions of the Felixstowe Dock and Railway Act, 1988 and its associated legal agreements, in open countryside to the west of the dock spur rail link defined as an area whose character is to be protected, and as an AONB on the Proposals Map.

11.64 With regard to that part of the Port of Felixstowe lying within the limits of the Dock, but excluding those areas referred to in Policy AP172, the District Council recognises the range of employment uses which exist and which could potentially be provided, to complement the role and function of the Port. Such development will be acceptable where it would not create a direct requirement for additional quay construction within the Area of Outstanding Natural Beauty or on the Site of Special Scientific Interest.

POLICY AP173

Felixstowe: Felixstowe Port development

Within the area of the Felixstowe Dock and Railway Act, 1988, as shown on the Proposals Map, but excluding those parts lying within the designated Area of Outstanding Natural Beauty to which Policy AP172 applies, the potential for General Employment Area development for B1, B2 and B8 uses is recognised, provided such development would not create a requirement for additional quays within the Area of Outstanding Natural Beauty. New commercial development on any significant scale will need to be considered on a comprehensive basis, in the context of adjacent development and access to the primary route network.

11.65 The possibility of a new access road to the quays is considered earlier in para 11.31. The location of a hazardous installation is referred to in Appendix 2.

11.66 The Port attracts a large number of lorries and heavy goods vehicles transporting containers. The drivers often need to stay overnight and what is required is a site where cabs or full loads can be parked, with a range of facilities for drivers, including sleeping quarters and basic vehicular maintenance services.

11.67 Such a site would be extremely visible in the landscape, particularly on the Peninsula, which is flat and exposed. Therefore, it is best provided at the Port itself or on an industrial estate, and this is considered later in para 11.84.

OFFICES

11.68 There is inevitably a demand for offices (A2 and B1 uses), particularly in Felixstowe, both in relation to the Port (shipping agents etc), and as support services for local firms and businesses. As the Town expands as a Port, and the economic base is widened as a result of other policies of this Plan, there will be an increasing demand for office space. Policy AP53 applies in general terms.

11.69 In order to reduce traffic movements, port-related offices should be located at the port itself, and positive provision is made in this Plan on land at Clickett Hill (see para 11.84). Other offices, particularly financial and professional services, are more appropriately located in the town centre and provision is made in this Plan within the town centre itself.

11.70 Provision for small-scale office use is often made by the conversion of existing buildings. The policy in respect of proposals in Felixstowe Town Centre is contained in the Town Centre section (para 11.106). The conversion of redundant buildings in the Countryside is generally acceptable, provided it is in accordance with the criteria set out in Policy AP73.

WAREHOUSING AND STORAGE

11.71 The presence of the Port creates pressures for associated land use activities, including warehousing or storage facilities, road haulage depots and container compounds.

11.72 As a general rule, the District Council will expect such facilities to be located either:

(i) at the Dock itself; or

(ii) on industrial estates.

The District Council recognises that industrial and other development serving the Port need not necessarily be at, or close to it, and could even be outside the Felixstowe Peninsula Area, such as on the Nacton Heath and Martlesham Heath Industrial sites.

11.73 The only acceptable sites within the Felixstowe Peninsula Area for the development of warehouse and storage facilities are the Trinity Avenue, (Policy AP174), Clickett Hill (Policy AP176), and Parker Avenue (Policy AP177) industrial sites and the existing Felixstowe Port area.

TRINITY AVENUE AND CARR ROAD

11.74 In the interests of creating jobs and stimulating the local economy, the District Council will seek to make maximum use of existing industrial land.

11.75 It is anticipated that most economic activity of a general nature will take place on industrial estates, including any extensions to them. Although there are a number of concentrations of industrial activity, such as at Bridge Road, Felixstowe, there are only two large estates in the Town suitable for a wide variety of uses:

(i) Carr Road ; and

(ii) Trinity Avenue area, including the site with planning permission on the north side of Walton Avenue.

POLICY AP174

Felixstowe : Trinity Avenue

The Trinity Avenue Industrial Estate and land off Walton Avenue, as shown on the Proposals Map, are identified as General Employment Areas to which Policy AP51 will apply.

11.76 In respect of Carr Road, this estate is not suitable for warehousing, storage or dock-related uses. This is because traffic to the site travels along primarily residential and leisure-orientated roads.

POLICY AP175

Felixstowe: Carr Road

The Carr Road Industrial Estate, as shown on the Proposals Map, shall be restricted to B1 and B2 uses only, in order to minimise heavy lorry movements to and from the estate.

11.77 The potential for landscaping of the industrial areas to improve their appearance is considered later in para 11.150.

NEW EMPLOYMENT-RELATED DEVELOPMENT

11.78 It will be important to ensure that there does not occur a shortage of readily available land when viewed against current demand. Opportunities for new development on existing industrial estates are extremely limited due to the lack of vacant sites. Further land, suitable for development, needs to be identified. In this respect it is an assumption in this Plan that the expansion of the Dock will actually take place.

Clickett Hill

11.79 There is potential land at Clickett Hill, bounded by the dock link road (A14), the dock railway line and the Trinity industrial estate itself. In releasing this land for industrial development, the District Council is mindful that:

- the site slopes considerably and the higher parts are prominent on the Felixstowe skyline;

- there are no other opportunities for industrial development, without compromising the overall objective of protecting the landscape setting of the Town;

- industrial development in the past has taken place parallel with the expansion of the Port, because of the obvious relationship between the two.

11.80 For these reasons, it is considered desirable to release part of the site now, to tie in with the current expansion of the Port, with a view to the remainder of the site being released when further expansion, as has been agreed by the most recent Act of Parliament, occurs. This enables phasing of development to be controlled and some essential landscaping of the upper parts of the land to be carried out in advance of development.

11.81 Because this land offers possibly the only potential for industrial development for Felixstowe in the Plan period, it is essential that it be utilised for a variety of economic uses, and should not be dominated by warehousing or storage uses.

11.82 The southern part of the site lends itself to Business (B1) uses of more –prestigious” types. Such uses should be for offices and light industrial purposes. A significant proportion of the light industrial units should take the form of small workshops, unless it can clearly be demonstrated that there is no likely market demand for them. These –prestigious” uses will occupy about 14 acres and help to meet the objective of diversifying the local economy and providing alternative employment opportunities. The remainder of the site is suitable for B1 (Business), B2 (General Industrial) and B8 (Storage and Distribution) uses.

11.83 An area in the north-west corner of the site shall remain undeveloped and laid out as public open space. This, and the provision of landscaping, shall be included in a Master Plan to be prepared by the developer, and this shall accompany the first application for planning permission so that the District Council can approve the landscaping and infrastructure elements of the development at an early stage.

11.84 The need for lorry parking and associated driver facilities within the Port is discussed fully in para 11.33. The site will need to make provision for the development of a lorry park with associated facilities in order to meet the needs of the Port.

POLICY AP176

Felixstowe: Clickett Hill

Land at Clickett Hill, Felixstowe/Trimley St Mary, amounting to approximately 64 acres and shown on the Proposals Map, is identified for employment use. The development will include:

(i) approximately 14 acres of developable land for Business (B1) use only, which shall be located in the southern part of the site and contain a significant amount of small workshop development, unless it can be clearly demonstrated that there is no likely market demand for such development.

(ii) The remainder of the site is suitable for Business (B1); General Industrial (B2), and Storage and Distribution (B8) uses only.

Development of the whole site shall take place substantially in accordance with a Master Plan to be approved by the District Council, and not on a piecemeal basis. The Master Plan shall contain details of a landscaping scheme, the provision of infrastructure, and the laying out of public open space, including an area in the north-western corner of the site, as shown on the Proposals Map.

Unless adequate facilities can be provided elsewhere in accordance with other policies contained in the Local Plan, the Master Plan shall also include provision for the development of lorry parking and associated facilities commensurate with the needs of the Port. The location of this provision within the development shall depend upon the scale of the proposal and its impact on the landscape and residential amenity.

Parker Avenue

11.85 There is another area, amounting to about 12 acres, between Parker Avenue and the dock railway. If not to be required for a new access to the quayside (see para 11.41), this land is suitable for industrial development. Because of its concealed location, the land could be used for storage or warehousing activities.

POLICY AP177

Felixstowe: Parker Avenue

If not required for a new road access to the quayside, land to the rear of premises on Parker Avenue, as shown on the Proposals Map, is identified as a General Employment Area to which Policy AP51 will apply.

Bus Station

11.86 The Felixstowe bus station in Garrison Lane is no longer required for operational purposes. This means that it could be redeveloped for other purposes, thereby enhancing this part of the town. The bus station comprises a large workshop and forecourt with shelters. Adjacent to it are two shop units and to the rear is the Council's Reporting Centre. Either side are car sales showrooms, and to the south is the Langer Park Industrial Park consisting of seven units. The Council's Garrison Lane Car Park is close by to the north, as is Langer Park to the west.

11.87 The site currently provides some employment and future uses should be considered in the context of Policy AP50 of the Local Plan, which seeks to protect such uses. Such a reuse would also assist with the economy of Felixstowe by adding to the diversity of employment, rather than port-orientated uses. However, because of the proximity of residential property, B1 use only is acceptable. Redevelopment would enhance the area and, in order that access can be rationalised and a comprehensive approach taken to the area, the proposed site has been drawn to include the adjacent Reporting Centre, car showrooms and public car park.

POLICY AP178

Felixstowe: Bus Station

Should the bus-station and adjacent land in Garrison Lane, Felixstowe, as shown on the Proposals Map, be vacated then the site is suitable for re-use or redevelopment for employment (B1) use only subject to satisfactory access being agreed with the Highway Authority. The existing amount of public car and coach parking should remain.

FELIXSTOWE - TOWN CENTRE STRATEGY

EXTENT OF TOWN CENTRE

11.88 The Town Centre is defined on the Proposals Map and the General Policy which will apply to the area is AP56 in Part 1 of the Plan.

TOWN CENTRE PROFILE

11.89 Felixstowe is the largest of the six towns in the District, with the shopping centre serving the whole of the Felixstowe Peninsula. There are additional shops on Walton High Street, which has been proposed as a District Centre, and local shopping facilities in surrounding areas. The majority of the shopping provision in Felixstowe Town Centre is located on Hamilton Road, although the greatest concentration of multiple retailers is between Orwell Road and Cobbold Road, which is designated in the Local Plan as the primary shopping frontage of the Town Centre. This also forms part of the Conservation Area where the attractive and distinctive style of the architecture of the late Victorian and Edwardian period is particularly strong.

11.90 The town centre's convenience goods provision is slightly below the national average. Food retailing is dominated by two supermarkets, in addition to which the town centre has a relatively comprehensive and balanced provision of independent food retailers. The Great Eastern Square supermarket opened in 1985 and provides a net floorspace area of 1970 square metres (21,205 square feet); it also provides a free car park which is also used by town centre users generally. The Triangle supermarket opened in 1969 and provides a modest net sales area of approximately 475 square metres (5100 square feet); this store is considered to be somewhat dated in its appearance and does not meet modern standards in terms of size and convenience. The only out-of-centre foodstore is located within the Cavendish Park Estate. This incorporates a number of other facilities and is identified as a proposed District Centre (Policy AP59).

11.91 Within the comparison goods sector, the town centre is well provided for in terms of household goods, such as furnishing, floor coverings and DIY, uses which are more generally provided in retail warehouses in out of centre locations. Felixstowe has only one retail warehouse unit, located adjoining the Solar car park. In addition, there is an outstanding planning consent for up to 4,180 square metres of non-food retail floorspace at Haven Exchange. A recent study commissioned by the District Council does, however, identify specific deficiencies in certain categories of comparison goods, most particularly in the clothing/footwear sector. The number of national multiples in the town, currently 10, is considered to be limited, in part reflecting the lack of available suitably sized units capable of fulfilling modern retailer requirements and partly due to the town's close proximity to Ipswich.

11.92 The town centre is considered to be well presented by financial and professional business services and also miscellaneous services, such as travel agents. There are a number of clearing banks and building societies located within the prime area of Hamilton Road. The District Council considers it important to ensure that no further losses of retail frontages take place. In addition, there is a weekly market on Thursdays and Saturdays at Great Eastern Square comprising approximately 20 stalls. There are three other markets which operate periodically throughout the year, although these are outside the defined town centre.

11.93 The level of rents which retailers are prepared to pay for prime retail space in the town centre is considered to be a good indication of its strength. Between 1992 and 1996, rental values in Felixstowe remained unchanged, and remain significantly lower than is competing centres. Discussions with letting agents indicate that retailer interest in the town is relatively limited. Over the same period of time, Felixstowe has performed relatively poorly in terms of prime retail yields compared to the regional and national averages. This suggests that during this period, investors' expectations of rental growth in Felixstowe were relatively low.

11.94 Felixstowe Town Centre had 12 vacant units in April 1996, which represents 5.6% of the town centre units. This rate is well below the national average of 12.8%, which suggests a healthy town centre. Concern is expressed, however, that a number of these vacant units are located within the prime shopping area. Similarly, a number of units within this prime shopping area are occupied by charity shops. The presence of vacant shops and charity shops within the prime shopping area serves to dilute the focus of retailing in the town centre.

11.95 The opening of the out of town supermarket in 1990 does not appear to have had a severe adverse effect on the town centre. The town centre food retailers are achieving relatively healthy turnover levels but are not overtrading. From this, it is not considered that there is a quantitative need for food retailing in Felixstowe. This is consistent with the view expressed by the Inspector in his appeal decision in which he refused an appeal from a food discounter for a store of about 1,000 square metres on a site at Haven Exchange.

11.96 The District Council does consider, however, that the town centre would benefit from a qualitative improvement in its foodstore provision. The store at the Triangle, although an important anchor retailer, is considered to be dated and limited in size. While the difficulty in finding a suitable town centre site is acknowledged a new store in the town centre would materially improve the food offer in the centre.

11.97 The study referred to earlier identified a very modest level of comparison retailer interest in Felixstowe. It does not consider that it is appropriate to allocate any site in the town centre for major comparison retailing. However, it recommends that where opportunities arise, a pro-active role is adopted in facilitating smaller scale comparison floorspace development by the amalgamation of some smaller existing retail units and in-fill development.

11.98 Having regard to the unimplemented planning consent for 4,180 square metres of non-food retail at Haven Exchange, it is not considered appropriate or desirable to allocate any sites for retail warehousing in the Felixstowe area. The District Council considers that should any planning applications for retail warehousing come forward during the Local Plan period, they should be addressed subject to an appropriate criteria-based policy.

11.99 Traffic congestion within Felixstowe Town Centre does not appear to be a significant problem. The current off-street car parking provision includes the short stay car parks at Crescent Road (142 spaces) and Highfield Road (126 spaces), and the long stay car park at Ranelagh Road (215 spaces). In addition, there is a free car park to the rear of Great Eastern Square (250 spaces) adjoining the supermarket. Survey results indicate that the two short stay car parks tend to be busy but not congested, whilst the long stay car park is not particularly busy.

11.100 The District Council and the County Council are committed to maintenance and environmental improvements in Felixstowe, as evidenced by the £500,000 spent on schemes since 1994, and the Town Centre Management Plan which provides for a rolling programme of further improvements. It is considered that the town centre is a reasonably attractive shopping centre, though some of the shop frontage are of poor quality and in a poor state of repair; particularly outside the primary shopping area. Pedestrian signage is generally considered to be adequate but additional signage identifying car parks is felt to be necessary to assist those unfamiliar with the layout and facilities of the town.

11.101 Whilst the location and style of street furniture, such as lighting, seating and litter bins is considered to be adequate, consideration needs to be given to providing more seating and planting in the town centre to help create visual interest for shoppers and visitors.

11.102 A key factor in determining how attractive the shopping environment of the town centre is, is the extent of the traffic free zone available to shoppers. If people can cross the street without interference from vehicular traffic, they are more likely to explore the full "retail offer" available. The vehicular/pedestrian conflict along the primary shopping frontage of Hamilton Road is not considered to be severe. Even so, it is considered that further consideration could be given to the complete pedestrianisation of this area or, at least, the implementation of further traffic calming measures. This would assist in improving the shopping environment and would help reduce noise and pollution. It is recognised, however, that earlier attempts have been made to extend the degree of pedestrianisation and that a number of practical problems would need to be overcome if any new scheme were to be promoted.

TOWN CENTRE OBJECTIVES

11.103 The Town Centre Strategy for Felixstowe therefore needs to include the following objectives:

• Offer opportunities for new development or redevelopment to take place.

• Support actively, through the Town Centre Management Plan, targeted initiatives to retain shopper loyalty and, through specific initiatives, to attract shoppers back from competing centres, particularly Ipswich.

• Recognise the need to continue to maintain and enhance the shopping environment, through a phased programme of improvements to street furniture, signage and planting.

• The linking of the town centre with the seafront and its associated facilities, including the reduction of through-traffic on Bent Hill.

• Recognise the importance of removing all non-essential traffic from the town centre and, in particular potential benefits from increased pedestrian priority within the primary shopping area, subject to overcoming any technical problems (eg servicing requirements), and obtaining support form key retailers.

• Recognise the limited opportunities in the town centre to accommodate significant new retail development, but where opportunities arise, to take a proactive role to facilitate small scale comparison goods development through the amalgamation of smaller existing units.

• Continue to monitor the current car park usage and, if necessary, to plan actively for any additional shoppers' car parking which may be required during the Local Plan period.

• Maintain a core frontage policy to continue to defend the loss of retailing within the primary shopping area, while encouraging diversity and mixed use development (eg public houses and restaurants, of which there is a shortage in the town centre) elsewhere within the town centre. Intensive activities targeted specifically at tourists should be located away from the town centre and towards identified areas along the seafront.

• The retention of existing rear servicing facilities, encouragement to provide additional rear servicing facilities and the requirement to provide rear servicing facilities with any new development.

TOWN CENTRE POLICIES AND PROPOSALS

Prime Shopping Area

11.104 The prime shopping area consists of Hamilton Road , between Cobbold Road and Orwell Road. Within this area there is likely to be pressures for business uses, other than shops, where there is a direct service to the public. However, such uses, if occurring in increasing numbers and on prime shopping sites, can lead to the deterioration of the overall range of shopping provision, and create 'dead' frontages.

11.105 In addition, it is essential to identify what is perceived to be the central core of shopping activity in Felixstowe, in order that a concentration of shops within this area can be encouraged to create a compact and convenient shopping area. This would be rigorously protected and positive policies of enhancement implemented.

POLICY AP179

Felixstowe Town Centre: Prime Shopping Area

Hamilton Road, between Orwell Road and Cobbold Road, as shown on the Proposals Map, is identified as the Prime Shopping Area, and at ground floor level changes of use of shops to non-shopping uses will not be permitted.

Footnote: 'Shop' is as defined as Class A1 of the Town and Country Planning (Use Classes) Order, 1987.

Offices

11.106 Office uses are a vital part of the local business economy of town centres. However, in the prime shopping streets, the change of use of ground floor retail floorspace will not be permitted (para 11.105). Such uses should also not be located in residential areas outside the town centre (para 4.32). Therefore, the following areas are acceptable in principle:

(i) in upper floors within the prime shopping area;

(ii) in premises within the remainder of the Town Centre;

(iii) in new development or redevelopment within the Town Centre.

POLICY AP180

Felixstowe Town Centre: Offices

Within the Town Centre, as defined on the Proposals Map, but on upper floors only within the prime shopping area, applications for business, office and service uses and development will be considered against the following:

(i) the scale of the proposal and its relationship to its surroundings;

(ii) access and highway safety;

(iii) the effect on residential amenity;

(iv) the effect on the Conservation Area and Listed Buildings;

(v) the provision of adequate off-street car parking.

(vi) the need to retain satisfactory residential accommodation.

Residential Use of Upper Floors

11.107 Living accommodation within town centres can be of benefit in that it adds life to the area outside of shopping hours and helps deter vandalism. However, residential development should not take place on sites which are better retained for shopping or employment use.

11.108 Opportunities may exist on the upper floors of shops and businesses. The added benefits of those may be the creation of small units of living accommodation, possibly for rent, and the enhancement and preservation of buildings in the Conservation Area. General Policy AP57 will apply.

Highfield Road

11.109 Highfield Road lies immediately adjacent to the prime shopping area in Felixstowe, fulfils a number of functions and contains a variety of land uses:

(i) a rear service road for properties on Hamilton Road;

(ii) an access to a public car park;

(iii) a partly-residential street; and

(iv) an extension to the commercial centre by virtue of a number of commercial uses.

11.110 Its location between public car parks and the main shopping street and its close proximity to the latter, means that it also represents the only likely potential to provide for redevelopment or rear servicing necessary to create a shopping scheme alongside Hamilton Road, which would be to the overall benefit of the town centre.

11.111 The general character of Highfield Road is one of a mixed nature and it may be that this could continue, although it will be important to ensure that different land uses can exist side by side.

POLICY AP181

Felixstowe Town Centre: Highfield Road

Within Highfield Road, Felixstowe, as shown on the Proposals Map, applications for new development or changes of use will be judged against the following:

(i) the effect on residential amenity;

(ii) Policy AP184 on rear servicing;

(iii) the effect on the Conservation Area;

(iv) access and traffic generation;

(v) the scale of the proposal;

(vi) the consequences for the viability of the Town Centre as a whole.

Car Parking

11.112 Public car parks are currently available at Crescent Road (142 spaces),Highfield Road (126 spaces) and Ranelagh Road (215 spaces). In addition, there is a large car park to the rear of Great Eastern Square (250 spaces) associated with a supermarket and DIY store. It is important that land be made available to provide for car parking to meet the existing and future needs of Felixstowe town centre.

11.113 The assessment of the future need for additional shoppers' car parking in the vicinity of Hamilton Road should take account of both the likely increase in traffic (and hence, off-street parking requirements) and the need to plan for the enhancement and promotion of Hamilton Road as the principal shopping centre of the Felixstowe Peninsula. If the town centre can be enhanced (including its available car parking provision), there is considerable scope for drawing additional trade back from Ipswich for the benefit of the local residents and the general prosperity of the town.

11.114 It is acknowledged by all retail surveys that the general trend is for increased customer expenditure, with Felixstowe likely to enjoy the benefits of growth with its low level of unemployment, and its prospects for increased tourism. In addition, the population of the area is increasing and greater pressure will be put on town centre car parks. Additional public car parking is also necessary in order to allow other developments in the interests of the town to take place, where there is inadequate or no on-site provision (see para 5.17).

11.115 At the present time, the three public car parks are adequate for the general, average demand, but cannot cope with the principle peaks of trading. In seeking to examine what future usage there might be by the end of the Plan period, it is necessary to base assumptions on recognised growth factors. Those that have been used are the Department of Transport's County `Traffic Growth Factors', which take account of average increase in Suffolk's traffic, increases in car ownership from Census returns, and planned development growth.

11.116 The application of these assumptions to the Felixstowe Town Centre car parks indicates that by 2001 there will be under-provision at certain times on almost every day of the week, and significant under-provision throughout the shopping day on Saturdays.

11.117 In addition to this are the extra factors such as the peak usage in the Summer holiday season and Christmas, and the likelihood that on-street parking spaces available to the shopping public may decline. Clearly, additional off-street public parking needs to be planned for, if not yet implemented. There is concern that if the overall capacity is inadequate, or is perceived by shoppers to be inadequate, then this will deter trips to the town centre. It is imperative that this should not occur and the role of Felixstowe as a shopping centre consequently diminish.

11.118 Although the extension to Ranelagh Road car park has provided valuable extra spaces, it has not entirely met the projected demand by the end of the Plan period and, in any event, the car park has a different function from those at Highfield Road and Crescent Road. Its peripheral location on the edge of the town centre reduces its popularity as a shoppers' car park and it acts more as a long stay car park. The Council's charging strategy reflects this. It also serves the Spa Pavilion and, consequently, with extra usage of that facility, the use of Ranelagh Road car park will increase.

11.119 The conclusion is that further additional shoppers' car parking spaces might be required towards the end of the Plan period. The precise nature and location of those spaces will be determined in the light of the District Council's monitoring of car parking, as provided for in Policy AP58. In the meantime, the District Council will :

(i) manage its public car parks to ensure an adequate turnover of spaces. This will meet the short term demand for spaces, although their availability will be continually monitored;

(ii) liaise with the County Council on the provision and use of on-street parking facilities, including for the use of town centre residents, perhaps through the Town Centre Management Plan (see paragraph 11.138);

(iii) liaise with the County Council and operators on the use and availability of public transport;

(iv) monitor the demand for public car parking in the town centre.

Pedestrian/Vehicle Conflict

11.120 It is an obvious statement of fact that, in the vast majority of cases, shopping is carried out on foot and vehicles are only used to transport shoppers to the Town Centre. Therefore, pedestrians would benefit considerably if they could move around in comfort and safety and their point of arrival in the town, eg, a public car park, is within reasonable walking distance of the central core. Conflicts occur between pedestrians and vehicles when the latter need not necessarily be there.

11.121 In order to enhance the shopping environment it is important that pedestrians be accorded greater priority over vehicles. This can be achieved by a number of means, of which two are summarised below:

- The removal of all or non-essential traffic.

11.122 This need not imply complete "pedestrianisation", i.e, the removal of all traffic and subsequent wall to wall paving. A street can simply be closed to allow entry to certain types of vehicles (usually service vehicles) or closed for parts of a day or week only. However, quite clearly, complete "pedestrianisation" represents the optimum solution in order to create the best shopping environment - a street with no traffic, with the free flow of pedestrians, and attractive seating and street furniture.

11.123 However, not all town centres may benefit from complete pedestrianisation and it may not find favour with local traders and shoppers. In addition, adequate consideration needs to be given to servicing arrangements, the needs of people with disabilities, taxis etc, not to mention the amenity of adjacent areas into which traffic is displaced. Consultation with all parties is extremely important.

11.124 In respect of Hamilton Road , between Cobbold Road and Orwell Road, a number of schemes have been tried over recent years. A Working Party, represented by local councils and other interested parties, has discussed the issue and carried out consultation exercises on various options. The general feeling of the Working Party has been that they would wish to see an extension of the present Closure Order, but not at the present time. The existing Order prohibits entry into that section of Hamilton Road between 10 am and 5 pm on Saturdays only.

11.125 However, the situation will be monitored and consideration given, as resources permit, to the introduction of additional street furniture such as seating and planting areas.

11.126 The District Council supports this conclusion but in the longer term, still considers that the complete closure of Hamilton Road between Cobbold Road and Orwell Road is the optimum and desirable solution.

11.127 In addition, the District Council will investigate the closure of Hamilton Road to the west of the Triangle , as shown on the Proposals Map, possibly under Section 249 of the Town and Country Planning Act, 1990 and its subsequent enhancement. This could only take place if through-traffic were removed from Hamilton Road to the immediate south.

- Traffic "calming" .

11.128 This results in the slower and more controlled movement of traffic. It might involve the installation of a number of obstacles - raised crossings, road humps, extended pavements, seating areas etc, which drivers have to avoid or at least take added precautions over. The benefits are not only reductions in noise, pollution and accidents, but also more space for cyclists and pedestrians, pleasanter surroundings (flowers, trees, seats etc), and a better setting for individual buildings. The concept of traffic "calming" should apply to a number of the streets in the Town Centre, rather than just part of the main shopping street, eg, Hamilton Road, Crescent Road, Orwell Road etc.

POLICY AP182

Felixstowe Town Centre: Pedestrian Priority

The District Council will, in full consultation and co-operation with Suffolk County Council as the Highway Authority, seek to ensure that, wherever possible, pedestrians have priority over vehicles in the Town Centre, as shown on the Proposals Map and, in particular, in Hamilton Road between Cobbold Road and Orwell Road and adjacent to the Triangle.

Reducing Through-Traffic

11.129 The shopping environment could be significantly enhanced if through traffic is removed from the Town Centre. Traffic "calming" measures as described above, will assist in this in that drivers may find alternative, "easier" routes (although it is essential that the traffic is not diverted onto unsuitable or narrow residential streets). However, the implementation of one way traffic flow systems, possibly combined with road closures, may be effective.

11.130 For example, traffic ought not to be encouraged to use Hamilton Road, particularly south of York Road, in order to gain access to the sea front. Consequently, Bent Hill may benefit in aesthetic terms in that traffic would be reduced and an enhancement scheme could be carried out. A further significant reduction in traffic and new, extended paving and street furniture, together with pedestrian signing, may also encourage visitors to venture into the shopping centre from the sea front.

POLICY AP183

Felixstowe Town Centre: Reduction of through-traffic in Hamilton Road

The District Council will co-operate with the Highway Authority in measures to reduce through-traffic in Hamilton Road and Bent Hill through complementary enhancement schemes.

Rear Servicing

11.131 On-street servicing creates significant problems for the pedestrian - views are obstructed, pavements and kerbs may be damaged as they are mounted by vehicles, and large vehicles are visually obtrusive. Rear servicing is also essential if full pedestrianisation is to be achieved.

11.132 Not all premises have rear servicing facilities and those that exist should be safeguarded and opportunities not lost by development. This will certainly be the case in Hamilton Road.

POLICY AP184

Felixstowe Town Centre : Rear Servicing

The District Council will encourage the provision of rear-servicing facilities in Hamilton Road, Felixstowe, as shown on the Proposals Map, by:

(i) requiring that existing rear-servicing facilities are retained and ensuring that opportunities are not lost by new development; and

(ii) requiring the provision of/for rear servicing facilities in new development between Cobbold Road and Orwell Road.

Townscape

11.133 The appearance of a shopping centre can be marred by poor quality shop fronts and a proliferation of signs and advertisements. This is particularly important in the southern part of Hamilton Road and parts of Orwell Road which are within the Conservation Area. The policy by which applications for alterations, development and advertisements will be considered is contained in Chapter Two.

11.134 It is also important to ensure that street furniture is appropriately designed, in the right locations, and not excessive. This would include litter bins, seating, road signs, wires and cables, kiosks, planting etc.

11.135 The provision of such facilities are normally the responsibility of other authorities, eg, the County Council (traffic signs, street lighting and surface materials); statutory undertakers (wires and cables ), etc. However, the District Council will seek to ensure that the provision of street furniture is carried out in a co-ordinated manner. General Policy AP24 will apply.

11.136 Proposals for enhancement of the Town Centre follow para 11.144.

TOWN CENTRE MANAGEMENT

11.137 Quite clearly, a town centre is dynamic in nature. A whole series of individual activities interact and overlap to produce the working 'whole' and a series of individual components combine to produce the appearance and character of the town centre atmosphere.

11.138 The provision of these components and control of the various activities are the responsibility of a number of differing agencies and authorities. Quite clearly, there would be considerable benefit to the town if some co-ordination occurred. The framework for that integrated approach could be set out in a Management Plan . This could cover the following items:

Traffic Management: one-way flows, road closures, traffic 'calming', etc;

Pedestrian Safety: crossings, etc

Traffic Signing: to/in and around the town centre and to places of interest, car parks etc;

Pedestrian Signing:

Street Furniture: location, style and size of street furniture (lighting,seating, planting, litter bins etc);

Design: guidelines for shop front design, advertisements, etc;

Car Parking: on and off-street car parking;

Surface Materials

Street Cleansing: subject to legislative requirements

Promotion

11.139 The value and success of such a Management Plan would depend upon on the co-operation of the parties involved and the available resources for implementation. One way forward could be the establishment of a Town Centre Management Group.

11.140 Any Management Plan is likely to involve a phased programme of implementation which will, of course, depend on the resources available to the relevant agency. Management will, therefore, be ongoing following the initial agreement of the Plan, its objectives, programme and priorities.

11.141 The District Council, in cooperation with the Town Council, County Council and Felixstowe Chamber of Trade and Commerce has formed such a Management Group and prepared such a Management Plan. This was the subject of consultation and adopted by the Group in July 1995. Its contents were subsequently endorsed by the individual Member organisations. The Management Plan contains a plan of action on matters including pedestrian safety, traffic management, enhancement, street furniture and promotion. Positive measures are also included to manage traffic passing between the town centre and the seafront, taking into account all relevant matters and concerns, particularly residential amenity. The Management Plan is monitored and will be reviewed every five years. The implementation and monitoring of the Plan is carried out in consultation with such groups as resident and amenity associations.